About us

We Know Everything about Jewels !

Here's to Elara by Pragati—where a childhood aspiration became a passion-led brand. We had thought that elegance did not have to break the bank.
Our jewelry isn't just designed- its made to quietly light up your everyday look with a touch of love — because looking beautiful shouldn't cost a fortune.
At Elara, we create quality, affordable jewelry that lets you and your loved ones feel special every day

 

What We Offer?

Discover pieces that feel like you - thoughtfully curated bracelets, rings, chains, earrings, and hair accessories made to effortlessly lift your style. Each piece is crafted with 18K gold plating, anti-tarnish, waterproof, sweat-resistant, and skin-friendly materials. At Elara, we dont just create pretty things- we make pieces that stay with you , shine after shine , day after day.

months strong
0 +
Happy Customers
0 +
stories styled
0 +
Product Varities
0 +

Why Choose Us?

Our Vision

At Elara by Pragati, we dream of a world where beauty, everyday elegance, is within reach for everyone—not only those who can pay for it. We think that real grace results from confidence and expression, not diamonds. Our dream is to make refined, polished style affordable, so anyone from college student to trendsetter can feel lovely every day.

Our values

We don't make jewelry; we weave stories that talk to your being at Elara by Pragati. Each piece reflects our devotion — to soulful design, meaningful detail, and lasting quality. From the very first step to the final touch, every element carries the warmth, creativity, and integrity we pour into Elara. we don't see our jewelry as just accessories; they're little reminders of individuality-made to inspire confidence, celebrate elegance , and empower every girl to own her sparkle more than just products, we believe in creating moments that feel personal , building real connections and offering experiences that go beyond the ordinary.

Our Promise To You

At Elara by Pragati, we commit to providing jewelry that bridges the gap between sophistication and wearability. Each design is carefully made so that you feel strong and beautiful each time you wear it. Our passion is to give you ageless designs which enable you to confidently express your own personal style. every piece of jewelry carries a story and we want yours to shine through with elara. with every piece,we promise comfort,elegance and a touchg of exclusivity that feels uniquely yours .